Useful strategy & communication dedicated to food

Usefood helps brands, manufacturers and farming supply chains combine performance and responsibility.

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They trusted us

Why usefood?

Be useful^*

*Useful to brands looking to reinvent themselves, to companies that want to make sense, to those who dare to combine performance and responsibility.

Farmer seen from behind in a field, holding a bunch of beetroots

Build bridges^*

*Between strategy and design, vision and communication, values and consumers. Create leverage, accelerate, transform.

Leafy greens being washed under water jets in a factory

Co-create^*

*With the voices, hands and hearts who carry the projects. Alongside them, we listen, reveal and make an impact.

Two operators in hygiene gear checking a production line

Who do we work with?

From field to shelf, we work with every link in the food chain.

Food manufacturers

BtoB & BtoC
Local & national brands

Upstream

Services
Farming solutions and tools

Distributors

Marketplaces
Wholesalers
Retail

Farmers

Associations
Cooperatives
Farmer groups (GIEE)

Startups

Agritech
Foodtech

Institutions

Regions
Trade unions
Learned societies

Four areas of expertise

For CEOs, CSR, marketing, communication, operations and startup founders

Strategic consulting

PositioningClarify where to play and how to win.

Innovation, R&DBring tomorrow's offer to life.

Farming supply chains & regionsBring stakeholders together around a shared project.

Make people want it, give it meaning

Offer marketing

Offer storytellingTell what makes the product unique.

BrandingBrand platform, packaging, events.

Retail & visitor designFactory shops, visitor tours, concept stores.

Engage your teams, shine outside

Corporate & CSR

Internal engagementPlans and tools to bring teams on board.

Influence & external promotionTools to make your commitments known.

Certification & partnershipsCertification process and activation of strategic partnerships.

Win over buyers, drive sales

Business development

Targeting & prospectingIdentify strategic customers, buyers and partners. Build the offers, negotiate listings and support commercial agreements.

Sales toolsDesign sales pitches, presentations, sales materials and tools that support commercialisation.

Activation & promotion plansRoll out promotional plans, sales events, in-store operations and key retail moments.

Our approach: a cross-cutting view

AGRI · AGRO · FOOD

a. Agriculture

A field of tensions and innovation: torn between sobriety and performance, it questions its production methods, embraces the promises of agritech and redesigns its models around fairer supply chains.

a. Agrifood

The pivot of the value chain, the industry balances secure supply, competitiveness, innovation in times of changing habits and the need for calmer relations with retailers.

a. Alimentation

It raises questions of nutrition and health, balanced diets, naturalness, quality and safety, and reflects ever faster changes in the way we eat.

CSR

Impaaact, the usefood way

CSR is more than an option: it is a strategic lever and an analysis tool to reconcile the three pillars of the aaa value chain.

Accelerating and transforming food models means understanding today's and tomorrow's challenges at every step. Every usefood project brings the long term into short-term decisions.